PRODUCT MARKETING DIRECTOR (Fishers)

Compensation

: $56,290.00 - $91,100.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Berry Global Berry Global, headquartered in Evansville, Indiana, is committed to its mission of 'Always Advancing to Protect What's Important.' With $13 billion in revenue for fiscal year 2018 on a combined pro forma basis from operations, Berry is a leading global supplier of a broad range of innovative non-woven, flexible, and rigid products used every day within consumer and industrial end markets. Berry operates over 290 manufacturing facilities worldwide, on six continents, and employs over 48,000 individuals.

At Berry, we pursue excellence in all that we do and are always advancing to improve the way we work along with the products and services we provide. Our culture fosters trust and partnerships through appreciation, acknowledgment, and inclusion. At Berry, we are continuously improving to support our mission and exemplify our values of partnerships, excellence, growth, and safety. To learn more about Berry, visit berryglobal.com

PURPOSE:
Product Management leads and drives the development and execution of short and long-term strategies for Berry product Tape lines. This senior leadership position is responsible for developing and closely managing the Product Management Team for Tapes and tools and cadences that will drive product line strategic fit, as well as overall profitability, working closely with segment and functional leaders. Will report to and work hand in hand with the VP of Sales and Marketing for TAPES.

RESPONSIBILITIES:

Primary Job Functions Include Development and Management of the Tapes PM Team for the following:

Strategy
  • Develop and execute the strategic vision for the product lines; existing, enhanced and new technology recommendations
  • Champion and lead cross-functionally to achieve the strategic initiatives
  • Identify new business needs, internally and externally, as well as growth opportunities
  • Define and develop associated strategic investment plans with cross-functional collaboration
  • Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/end user demands and competitor strategies for product and pricing
  • Provide product assortment and pricing direction for new business opportunities
  • Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and end user influences, and competitive challenges

Multi Generation Product Planning
  • Develop and execute 0-3 year product development road-map for channel and product line effectiveness, growth and profitability
  • Define and develop next generation products, collaborating with Sales and cross-functionally
  • Drive product differentiation with R&D; lead monthly project review meetings with R&D and Sales, ensuring updates are timely and clear to Sales
  • Drive implementation of project timelines for all developmental products; hold team accountable for milestones and deliverables
  • Manage allocation of technical resources to the most impactful projects
  • Manage all aspects of new product launches from product ideation & conception to launch
  • Set standard for competitive product benchmark testing, ensuring comprehensive lab and real world testing is up to date and properly communicated to sales team
  • Provide oversight for channel and product-specific competitive information Product Line Profitability
  • Manage new product and customer pricing and profit, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales
  • Manage pricing strategies and monitor channel conflict
  • Champion cost-reduction projects; manage product mix and margin erosion on mature items
  • Identify changes in equipment and process technology to improve cost position and product performance that allows revenue growth
  • Work with Supply Chain for raw material trends and cost-improvement opportunity

Support of Existing Business
  • Collaborate with Sales leadership for top target growth (current & new)
  • Clear product positioning and communication strategies; collaborate with Sales Team, Sales
  • Operations, and Marcomm Manager to manage sales tools, including web, trade, ad, sell sheets, training, research and presentations
  • Work with cross-functional teams to define service needs for new/changing/outgoing items
  • Oversight for new and modified products; working with Marcomm and Packaging Design in determining packaging requirements and art work
  • Create effective sales tools and training through collaboration with Marcomm and Sales leaders
  • Travel to visit customers and end users to understand needs of products and our competition in real world field applications, esp when design changes are planned or needed

QUALIFICATIONS:
Required Competencies
  • Ability to identify and cultivate market and product opportunities
  • Ability to organize, coordinate and direct cross-functional teams
  • Ability to perform category analysis and category management
  • Ability to drive new product development and lead the commercialization of products
  • Ability to work effectively with Sales leaders and internal functional leadership to consistently drive profitable growth
Education, Experience, Skills:
  • Preferred 10 years' experience in Product Management or Marketing w/Sales a bonus
  • Thorough knowledge of product management strategy, new product development techniques
  • Knowledge of channel strategy management
  • Understanding of analytical tools to benchmark customer and market needs; relate and translate to existing operational infrastructure and prospective new needs
  • Ability to design and translate effective strategies and tactics to the Sales team
  • Capability to build and foster excellent rapport with Sales and functional leadership and teams
  • Team player with ability to influence without direct authority
  • High proficiency level with MS Office applications
  • Excellent communication and organizational skills, with demonstrated meeting facilitation skills
  • Able to work well in high pressure environment, prioritize and multi task
  • Travel (30%)
LOCATION:
Franklin, MA Div Corp Office or can be Remote

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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